The challenge is issued to contestants one week prior to the event, during which only conceptual and design work can be prepared. The challenge is officially announced at the CreativFestival on the Friday at 11:00 on the Fashion Runway.
Work is performed in show floor studios equipped by Bernina Canada, Husqvarna Viking, Janome Canada Ltd, Pfaff, Singer and Rowenta.
$200 shopping dollars is given to each team to buy their materials only from the show floor.
Models strut their designs on the runway on Sunday at 3:45pm and the winner is announced!
Contestants compete for over $20,000 in prizes and the competition is featured in A Needle Pulling Thread magazine.
Prize sponsors: Baby Lock Canada, Bernina Canada, Create Your Style with Swarovski, Coats & Clark Canada, CreativFestival, H.A. Kidd and Company Limited, Husqvarna Viking, Janome Canada Ltd, Michaels, A Needle Pulling Thread, Pfaff, Rowenta, Sulky, Singer, Westcott, Westminster Fibers and WonderFil Specialty Threads
Teams were matched up with Sewing Machine sponsors as follows:
- Toronto Film School – Bernina Canada
- George Brown College – Husqvarna Viking
- Georgian College – Singer
- Seneca College – Janome Canada Ltd
- Coco Fashion Design Institute – Pfaff
Read more in our Spring 2015 issue.
Article by Rita Gramsch
President and Founder